AMIT KUMAR
Interactive Design
2023
Bucx
Bucx is a platform where one can keep track and store there coupons vouchers and points that they recieve from different brands and online payments app. Bucx can also show places in the map where one can use their coupons in real time.
Tools
Figma, Adobe Illustrator
Adobe Photoshop
Role
UI/UX Design
Scenario
when I was a young adult and was limited with pocket money, I was always looking for coupons and but when I used to do online payments, I always forgot to use the coupons and then regretted it when afterwards when they used to get expired. Also, even I remembered to use coupons it was a hassle to open different apps and look for them
01
Experience
02
I always forgot to use the coupons and then regretted it when afterwards when they used to get expired. Also, even I remembered to use coupons it was a hassle to open different apps and look for them
Problem Statement
03
Coupons that user get often gets expired and user don’t really remember to use coupons while doing online payments, even if user remember to use coupons, he has to find them in different apps and messages
It's a hassles to track, sort and use coupons and deals when they are needed due to which users don't feel a sense of control while shopping.
About
Project Overview
Design Thinking
Empathise
01
Conducted user research to understand the needs & the pain points of the target audience for the online laundry service app. This included surveys, interviews, & competitor analysis.
Used the insights gained from the research to define the problem and create a clear design brief that outlines the goals and objectives of the app
Define
02
03
Ideate
Generated a wide range of ideas and concepts for the app interface and features. This included sketches, wireframes, and mockups
04
Prototype
Created a working prototype of the app that can be tested with users. This included a clickable prototype, a low-fidelity wireframe, or a high-fidelity mockup.
Conducted user testing on the prototype to gather feedback and identify areas of improvement. This included usability testing, A/B testing, and user interviews.
Test
05
THE
NUMBERS
SAMPLE SIZE
40
This sample size is considered small and was used in a pilot study plus when there are limitations such as time or budget.
Out of the sample size when asked 80 percent people feel their coupons gets expired before they could use them.
80%
PROBLEM RATE
Out of the sample size almost 98% can be considered user base as they use online payments apps according to their needs.
USER BASE
98%
Out of the sample size almost 81% said that they are not able to track, sort and use coupons when needed.
81%
SAME PROBLEM
WireFrames
Low fidelity Wireframes
01
Rough sketches that provide a basic layout of the app's interface and features. They are typically created early in the design process and are used to quickly test and iterate on different concepts and ideas.
More detailed than low-fidelity wireframes, but not as polished as high-fidelity wireframes. They are created to more fully explore the layout & functionality of the app, & are typically used to test interactions and navigation.
Mid fidelity Wireframes
02
High fidelity Wireframes
Highly detailed and polished, and are intended to closely resemble the final product. They are typically created later in the design process and are used to test the layout, functionality, and visual design of the app.
03
Experience the convenience and excitement of using all your coupons and money saving deals in a single space. your coupons will not get expired now.